Key Messages To Communicate With Targeted Segment Marketing Essay

Key Messages To Communicate With Targeted Segment Marketing Essay Introduction: In the modern society, fashion had always been considered as an important aspect in daily life. According to the Fashion arts (2010), there is an increasing in number of intensive competition between fashion retailers for their shares of the consumer market. In another word, it is a battle to gain the customers attention and the customers loyalty. Therefore, I am now writing this report in order to support our companys strategy to promote our new range of clothes. This report will provide a draft communication plan with a logo and a strapline along with recommendations for our KMstyle store in order to enhance our brand, communicate with public. What is a communication plan? Communication plan is a document written in order to accomplish our association communications. It will help to define the audiences needed to communicate with, show the way to accomplish our objectives, which method or tools can be used and how you will evaluate the results of the program. Communication consist of writing, oral, electronic interact with certain type of audiences. A communication plan usually aiming for what is our main objective, goal, who is the audience needed to be approached, key messages, tactic, how we can contact them, in which method, using which tools, where to get the information (Robin Mayhall) Overview and define our main objective KMstyle is one of the fashion leading retailers over 20 years in the fashion industry. The company operates a supply chain network with over 100 stores in the UK and continuous expanding. Kmstyle provides an extensive range of womans fashion products include clothing, accessories. We are now launching a new range of trendy fashion clothes designed by top supermodel Kate Moss. Our goal is to create and maintain a favourable public image by communication to the general public, attract new customers, promote our brand and stay up to date compete with other retailers. Define our target audience It is vital to identify who our target audience are; they are critically influence on the communicators decision about what to say, how, when, where and to whom. Kmstyle new launching products are focusing on young and trendy segment. Question such as: Is the target new to the category or a current used? Is the target loyal to the brand? Target is loyal to competitor or someone who switches between brands? If a brand user, is he or she a frequently shopper or notshould be considered as the answer will effect communication strategy (Kotler P, Brady M, Goodman M Hansen T 2009, p 696). All we need is information which can be obtained internally from our staffs, marketing department, HR department ect as well as externally from customers and even from our competitors. Key messages to communicate with targeted segment This is where we need to question ourselves: WHO, WHAT, WHEN, WHY AND HOW of communications: WHO will introduce the new range of clothes, brand or event? WHAT is our company new offering? What are those new features or benefits? WHEN these offering will be available? When the promotion will be launched? WHERE will the events, promotion, offer will take place? WHY should the targeted audience be interested in our range of products? HOW can our audience get more information on the offering/promotion/products? These messages should be cleared, written in language that the target audiences can understand and relate to. (Fine ArtsFund) Identify communication methods This is one of the most important steps in a communication plan as how KMstyle plans to communicate with the segmented audiences? Which key messages should be used each time we communicate? And how we can make sure our audiences receive the information, hence we can draw out new ways to reach them (Fine ArtsFund) Failure in communication will cause negative effects to our companys image in the future, therefore choosing the correct method, using appropriate mediums, deliver the right messages at the right time are essential. Communication mix Media Most conventional communication tool is advertising. The main purpose of advertising is introducing and reminding the public about our companys existent in another word creating brand awareness. Advertising KMstyles aim is to inform, persuade the public, remind and reinforce information about the brand. It is a non-personal sale presentation which influences a large number of audiences (Kotler P, Brady M, Goodman M Hansen T 2009, p 72). Advertising can be general classified as newspaper, magazines, radio, television, internet, websites email, direct mail, outdoor ads, transportation ads, email and phone call which are various methods to connect people (Jeff Madura 2007, p529) Advertising advantages are: Make good impression on the reader by suggesting a professional approach which improves the changes of its message being accepted The content or information is easier to understand Add impact and interest Messages will be delivered to a large number of audiences Exposure is unlimited to your ad as people can come back to see the ad anytime. Newspaper and magazines are low cost budget, they are distributed nationwide and more focused Radio has its advantage as it talk to the audience even thought it lacks of visual effect. Television ads become more common nowadays, research had shown approximately more than 40 million women are watching the annual Academy Awards, many fashion firms and lipstick focus may their ads on this program however advertise on a popular show will be very expensive for example a one minute ad during the Super Bowl cost more than $3 million (Jeff Madura 2007, p531). Choosing internet as a communication medium is a must. It is necessary to have a proper website designed which includes all the information about the new range of clothes, together with promotions, vouchers Direct mail advertising: is also used by sending catalogs directly to homes, for example the cosmetic firms Avon advertised their products by direct mail method. Outdoor ads: are shown on billboards and signs can also be considered as they attract customers attention quickly. Transportation ads: print advertisements such as poster, leaflets, slogan, logo are often displayed on busses, cabs, taxi as they have a strong visual effect and easily recognized at one glance (Jeff Madura 2007, p533) Product placement: is where the product is advertised through the star, movie, show as the majority of public are getting tired of normal advertisement. Product placement become the latest trend and widely used as they are quite costly to launch but mostly bring out an effective results. For example: by showing many of the clothes on the hit show Gossip Girl had made a massive impact on young designer and Project Runway alumna Alexandra Vidal, as fans often eager to own and to wear the same clothes as their favourite star (Trend Hunters) Conduct survey, questionnaires: enable public to acknowledge our brand also we will be able to get their email and contact information once they register through our websites. After that, we can send out information about our brand, sending out news, survey, and questionnaire through internet. Sending out survey is an easy way to find out what people need and want, whether they satisfy with our service, this method is commonly used in every organisation nowadays. Its characteristics are : Useful in describing the characteristics of a large population which none other method has this capability. Can be controlled and dealing remotely through email, telephone, mail which show the results in statistical way. With a high flexibility, many question can be asked in a survey, to complete usually need 5 30 minutes. Had a high reliable rate, easy to obtain and low cost. Survey can be shortening to questionnaire form, which can be used on focus group, face to face interview. However the percentage of replying results is relatively lower than the other method also they were designed under a general questions, possibly missing what is most information needed to get (CSU) Personal selling involves individual sale-person conducts: personal selling Face to face, one on one basis which sale-person got paid by commission. This method can be alternative such an interview face to face with customer to get more information from them or Focus group: invite 3- 10 customers to form a group with prepared questions about KMstyles fashion product range in order to retrieve specific information such as: thoughts, feeling, attitudes or ideas about the company from customers. Sale promoting: produce a high sales response in the short run (Kotler P, Brady M, Goodman M Hansen T, 2009) Coupon: are attached in newspaper, magazines and ads to encourage the purchase for a product consequence increase customers loyalty to the brand Vouchers: discount 10-50% off or buy 3 for 2 prices Premiums: giving out gifts or prize for customer who purchase over  £100 for example. This method gives an extra incentive to purchase products. (Jeff Madura 2007, p533) Public relations: create and maintain a favourable public image is crucial. It has a big impact on KMstyles reputation. Special events: some firm sponsor a special event such as car racing, sports, and football for example: Nike promoting their brand logo printed on runner shirt or shoes. On the other hand, in fashion industry event such as fashion shows week enable the viewing of fashion latest style, this is a place called social gathering and get interact with other brands as well as reporters, media. News releases: a brief announcement of a firm in written form provide to the media with headlines which enables the firm to update the public about its products or operations, also to clarify false rumours that could adversely affect the firms reputation. Press conference is similar to the new release but instead of written from it is an oral announcement. It is more specify and more personal as news are released directly to the media. (Jeff Madura 2007, p533-543) Recommendation key to success General speaking, to be effective, communication to the audience has to Be targeted carefully to suit each section Must be an on-going, consistent and frequent process. The information available must be reliable and up-to-date, in order to multi level and promotional to draw attention toward our company (WARP, 2004). KMstyles webpage should have easy contents yet professional layout. Information that is published on the site should be cleared for the audience by using email hyperlinks, newsletters and other media. There should be links to customer service, clothes range with pictures and prices, size guide, info personal shopping is highly recommended as many people do their shopping online or some orders are global. Below is an illustration of a fashion retailer website names RiverIsland:Untitled Creating blogs, groups, registering with some popular websites such www.facebook.com, www.twitter.com, yahoo, MSN where a large amount our target audience are connected. Create a link to our main KMstyles website to get the public subscribed. Recommend fashion popular fashion websites with large community networks: fashionising.com, stylehive.com, keboodle.com, thisnext.com, stylefeeder.com, shareyourlook.com consist of difference styles and fashions which will help KMstyle improve and gather information (Chris Odel) Through internet, we can get customers email which will help us to contact them, sending them information, surveys about our new range, new promotions or vouchers and collect their information. Conducting survey I recommend the website: https://www.questionpro.com , it will help to design survey questions for free. Once you register for an account, you will be able to access to the website, from creating every single question to a complete a professional survey and sending it to emails directly from your account. Below is a demonstration of a survey created from questionpro website: dd Meeting up with a marketing officer or hr, accounting department or even any staff who work for KMstyle in order to collect more information about our customers, also statically know about KMstyle range of products. For example: booking an appointment with Mr X a sale manager operation, he has the recording of stock room, he will eventually be able to give out the figure of which products are best selling and which are not ect(River Island) Advertising is highly recommended as a key of branding awareness, KMstyle advantages are having our products designed by top supermodel KateMoss. It will be effective and efficient to use her image to boost up KMstyle using fashion product placement method. According to Tungate Mark When a celebrity wears something, it has direct impact on sales, April Glasssborow, senior buyer for international designer collections at Harvery Nichols recalled when Victoria Beckham was photographed in a green satin Chloe dress by the Sunday Times Style section, it created a demand. Focus on advertising on fashion magazines type such as : Cosmos, Glamour, Vougue, Elle Recruiting sale staff for improving personal selling, staff will approach customers with questionnaires given and leaflet to handout over public A few samples of question can be: Do you like shopping? How often do you shop? Which brand is your favourite? What style of clothes do you consider best suit you? What do you think about our KMstyle Brand? What type of clothes you usually shop in KMstyle? Have you ever shop form our online store? Did you receive offers or discount from us? In the consequence we will be able to collect more data from these answers. Developing poster upon Kate Mosss style or poster display in front of the store. For example : FashionShowLogoNewLowRes.gif katemoss1.jpg New range of products Feel of the temptation km_logo.jpg Image source: http://magsandfashion.files.wordpress.com/2009/08/katemoss1.jpg http://www.berninausablog.com/files/FashionShowLogoNewLowRes.gif http://www.katemarston.co.uk/images/km_logo.jpg Additionally, billboard with high quality of printing which visible through the day can be placed on Piccadilly Circus or airport Press conferences or new releases rely on Kate Mosss image. Recommended on: the Times, the Guardian, the Independent, the Daily Telegraph An example of successful promotion: Victorias Secret relies on models to do promotional tours in which they promote Victoria Secret products (Jeff Madura, 2007) Launch or attend the fashion shows e.g. the London Fashion week to boost up KMstyles image and create positive public relation. Here are some keys step needed to be consider before running a fashion shows: Decide the purpose of the fashion show make a list of what are our objective for the shows put up fliers, ads, poster, leaflet in order to spread news about the shows book a location in advance with an estimate amount of audiences Have meetings with models: Kate Moss advertise the show dont be too stress and have fun, enjoy the show! (Kate Russell) Below is a sample of an advertisement on fashion show Image Source: http://fc04.deviantart.net/fs24/f/2007/355/0/7/Fashion_Show_Poster_by_lightskinnnn38.jpg Fashion_Show_Poster_by_lightskinnnn38.jpg Main keys to success: Draw out a timetable and bulletin all the key points: date and time, things to do, meeting need to attend, person need to contact, how frequent, and staff involved Enable customers to access and contact our organisation, looking out for feedback in an effective way Keep contact, stay on track and inform customer about information from our company also connect with internal departments. Efficiently using communication method to promote our company range of product and improve our appearance Considering having or attending press conference, fashion shows keeping data up-to-date, renewing our material in order to attract more customers. Recruiting more staff specialise in marketing area and sale staff. Conclusion: In the fashion industry, it is vital to understand how communication is the key of information and taking a consideration to be able to communicate is necessary. Generally speaking, this report overall present a draft communication plan along with my communication support recommendations in order to help KMstyle promote the new range of clothes to the targeted segment. Together with the disadvantages, advantages of each methods and how to ensure a success results in communication process.. If there is any further enquiry regarding these; please do not hesitate to contact me via my email. (2687 words) References and sources Books: Kotler. P. Brady, M. Goodman, M Hansen, T (2009). Marketing Management, Pearson Education Limited, England, Essex, chapter 19, designing and managing marketing communications, p 696 Kotler. P. Brady, M. Goodman, M Hansen, T (2009). Marketing Management, Pearson Education Limited, England, Essex, chapter 20, managing mass and personal communications, p 722 Madura, J (2007), Introduction to business, 4edn, Thomson south western, advertising, p529. Madura, J (2007), Introduction to business, 4edn, Thomson south western, advertising, p531. Madura, J (2007), Introduction to business, 4edn, Thomson south western, advertising, p533-543. Electronic/online source: University of arts (2010), Introduction to fashion retailing, [Online]. Available from: http://www.fashion.arts.ac.uk/shortcourses/shortcourses_Introduction_to_fashion_retailing.htm [Accessed 05 Feb 2010] Robin Mayhall, How to develop a communication plan, key messages, [Online]. Available from: http://www.hieran.com/comet/howto.html [Accessed 05 Feb 2010] Robin Mayhall, How to develop a communication plan, tactics, [Online]. Available from: http://www.hieran.com/comet/howto.html [Accessed 05 Feb 2010] Fine ArtsFund, Creating a communication plan, Online]. Available from: http://www.artsincubator.org/marketing/communication-plan [Accessed 09 Feb 2010] River Island, [Online]. Available from: http://xml.riverisland.com/flash/content.php [Accessed 09 Feb 2010] River Island [Online]. Available from: http://isw.changeworknow.co.uk/riverisland/vms/managers/positions/RI-7Y6FJL01 [Accessed 09 Feb 2010] Tungate, M, 2008. Fashion Brands : Branding Style from Armani to Zara [Online].2nd Edition. Kogan Page, Limited. Chapter 4. The designer as brand, p280. Available from: http://site.ebrary.com/lib/westminsterintl/docDetail.action?docID=10250421p00=communication+plan+fashion+promoting [Accessed 12 Feb 2010] CUS, Writing guide research, advantages and disadvantages of the survey method, [Online]. Available from: http://writing.colostate.edu/guides/research/survey/com2d1.cfm [Accessed 09 Feb 2010] Trend hunters, Fashion Product Placement Gossip Girl Boosts Alexandra Vidal, [Online]. Available from: http://www.trendhunter.com/trends/gossip-girl-alexandra-vidal-fashion [Accessed 10 Feb 2010] WARP (2004), Example of WARP communication plan V1.1, 3.2 Audience, [Online]. Available from http://www.warp.gov.uk/Marketing/CommPlanV1.1.pdf [Accessed 10 Feb 2010] Chris Odel, ezinearticals, Promote Your Own Clothing Brand Top Fashion Networking Sites [Online]. Available from http://ezinearticles.com/?Promote-Your-Own-Clothing-BrandTop-Fashion-Networking-Sitesid=1102112 [Accessed 10 Feb 2010] QuestionPro, Fashion attitudes, [Online]. Available from: http://www.questionpro.com/akira/showSurveyLibrary.do?surveyID=148mode=1 [Accessed 10 Feb 2010] Kate Russell, How to start a fashion show, [Online]. Available from: http://www.ehow.com/how_4443476_start-fashion-show.html [Accessed 10 Feb 2010]

imperialism in Ecuador :: essays research papers

ECUADOR Before becoming Ecuador in 1830 it was known as the Vice royalty of Granada. Western imperialism and exploration led Spain to inhabit this Gold mine. Thesis: Slide 1 The year 1492 brought about many changes in the Old World that forever altered the way we understand and perceive the New World. Imperialism and Colonialism soared to new heights and brought two completely different worlds into a crash course forever entwining cultures, laws, religion, and customs in North and South America.   Ã‚  Ã‚  Ã‚  Ã‚  Slide 2 The year 1492 is important in many ways. After centuries of fighting the Muslims, Jews, and Moors were finally expelled out of Granada, the last strong hold of other religions in Spain. Christianity once again reigned in Spain. This led monarchy to fortify their homeland and start looking for new land to monopolize and colonize on in Asia. This is why they called the Western part of South America New Granada.   Ã‚  Ã‚  Ã‚  Ã‚   Slide 2- the man the Spanish monarchy chose was Christopher Columbus. Columbus is known for stumbling into America while looking for Asia. Slide 2- the men who deserve the credit should be the man who conquered the Americas and that is Hernando Cortes and Francisco Pizarro. Slide 2 transition into slide 3- Once Cortes and his small army defeated Montezuma’s powerful Mexican Aztec warriors, which outnumbered the Spaniards 10-1. The riches in form of Gold started to flood into Spain. Slide 3- once Queen Isabel died in 1504 and Ferdinand died in1516 there was a power struggle between the families. Charles V and queen Isabel of Portugal took over and immediately had to make political alliances as soon as possible. What better way then conquering new land and people? Spanish Thrown to send Francisco Pizarro on a new Expedition down south to find the other Great Empire that was rumored to exist in the south Slide 3- the motivational factors were over Gold but to make it sound a little better to the church and to the public, the Monarchy said it was to spread Christianity in the new world. Slide 3- on the new expedition Pizarro brought with him a man by the name of Diego de Almargo in 1532 and used Ecuador as the staging point for new invasion of Inca Empire.   Ã‚  Ã‚  Ã‚  Ã‚  Slide 4- now the next obstacle was finding the Empire and learning as much as possible about them to defeat them.   Ã‚  Ã‚  Ã‚  Ã‚  Slide 4- The Spaniards learned that the Incas ruled the area since 1200 A.

Business Plan Name Course Instructor’s

A business plan is a written document stating the aims, mission, vision, objectives, and the general management, cost incurred and planning how you will achieve what you want (McKeever, 2008).It is a very important document for it will underline guidelines for future purpose of the organization and start to establish baselines for success (Abrams & Kleiner, 2003). A well written business plan should contain a three to five-year cash flow projection.This cash flow will aid the investors in deciding wisely about the business and make you to realize how much capital is required to start the running of the business. It should deeply define the business operation that includes marketing strategies, and procedures to be followed to attract the customers. It might also project various strategies that display the leadership styles to be portrayed by the leaders, which should be transparent and flexible.Business plans are established for various objectives for example an organization might be searching for finances from investors; a group would be in need of bank loan while others will want to plan organizations strategy to be sure the organization is successful. No matter the purpose all types of business requires a business plan.Steps in writing an excellent business plan:Lay down the main purpose of the business Collect all the needed data and information of the business purpose Focus on the purpose based on the compiled information Important factors of a business planA good business plan should always fit the business need – It is possible to establish a business plan that is so excellent but can only be understood by internal members while it is also possible to develop an excellent and well researched business plan that has no use. The business needs should be highly considered especially its aim, vision and mission statement (McKeever, 2008).It should be realistic – A business plan should have great ideas which can be implemented for example an exce llent, well researched and perfectly written business plan explaining about a commodity that cannot be established has no meaning. Conversely, plan that calls for millions of money just for investment but lacks management group that can be able to get such investment is a bad plan.It should be direct to the point – The entire business plan should be specific in nature that is it should state out duties, expiring dates, forecasts and metric. An excellent planning relies more on the subject, the concerned party, the day and the finances (Abrams & Kleiner, 2003). It should underline duties and responsibilities – One must be able to point out the duties for individuals. Any duty without an individual seems difficult to be implemented.It points out assumptions – Its very vital for most of the business plans appears to be wrong, they are written by people who deal with guess work and they might be wrong, hence every plan should display assumption up front for altered assumptions ought to direct to revised plans (McKeever, 2008).It should restrict people to be committed – Apart from planning, the plan should specify the various duties and responsibilities of an individual then the management should follow up so as to get the duties done by the concerned party, this will enforce commitment and a smooth running of the business.A good business plan should be kept moving by follow up and planning process (Abrams & Kleiner, 2003). Every business plan must carry the planning procedures with it, which means often check up and course amendment. There is no business plan that is excellent if it is inflexible. Planning doesn’t future predict only annually its steering and management that takes a process to often counter check and rectify the course (Pinson, 2001).

Macro environmental factors that affect firms - Free Essay Example

Sample details Pages: 5 Words: 1558 Downloads: 3 Date added: 2017/06/26 Category Management Essay Type Analytical essay Did you like this example? These factors are not within the control of management of business but still affects the business up to large extends. These factors are almost uncontrollable. The organization has to fit into this environment to survive in this competitive scenario. Don’t waste time! Our writers will create an original "Macro environmental factors that affect firms" essay for you Create order These factors of macro environment also affects the factors within the organization i.e. factors of micro environment. There are many factors in the macro-environment that will affect the decisions of the managers of any organization in this whole world. Tax changes, new laws, trade barriers, demographic change and government policy, political changes are all examples of macro change. To analyze these factors managers can categories them using the PESTEL model. Political factors: This refers to government policy, For example: the degree of intervention in the economy. What goods and services a government wants to provide? Up To what extent does it believe in subsidizing firms? What are its major priorities in terms of business support? Political decisions can impact on many vital areas of business such as the education of the workforce, the health of the nation and the quality of the infrastructure of the economy such as the road and rail system. Economic factors: This inclu des interest rates, taxation changes, economic growth, inflation and exchange rates. For example: Higher interest rate may deter the investment because it costs more to borrow. Inflation may provoke the higher wage demands from employees and raise costs. Higher national income growth may boost the demand for a firms products. Social factors: Changes in social trends can impact on the demand for a firms products and the availability and willingness of employees to work. For example: In the UK, the population has been ageing. This has increased the costs for firms who are committed to pension payments for their employees because their staffs are living longer. It also means some firms like ASDA have started to recruit older employees to tap into this growing labor pool. The ageing population also has impact on demand. For example: Demand for sheltered accommodation and medicines have increased whereas demand for toys is falling. Technological factors: New technol ogy creates new products and new processes. MP3 players, computer games, online gambling, i-pods and high definition TVs are all new markets created by technological advances. Online shopping, bar coding and computer aided design are all improvements to the way the businessmen do business as a result of better technology. Technology can reduce costs; improve quality and leads to innovation. These developments can benefit consumers as well as the organizations which providing the products. Environmental factors: Environmental factor includes the weather and climate change. Changes in temperature can impact on many industries which include farming, tourism and insurance. With major climate changes occurring due to global warming and with greater environmental awareness these external factors are becoming a significant issue for firms to consider. The growing desire to protect the environment is having an impact on many industries like the travel and transportation industries (For e xample: more taxes being placed on air travel and the success of hybrid cars.) and the general move towards more environmental friendly products and processes is affecting demand patterns and creating business opportunities. Legal factors: These are related to the legal environment in which firm operates. In recent years in the UK there have been many beneficial legal changes that have affected firms behavior. The introduction of age discrimination and disability discrimination legislation, an increase in the minimum wage and greater requirements for firms to recycle are examples of the recent laws that affect an organisations actions. Legal changes can affect a firms costs and demand. IMPORTANCE OF BUSINESS ENVIRONMENT Firm to identify opportunities and getting the first mover advantage: Early identification of opportunities helps an enterprise to be the first to catch them instead of losing them to competitors. For example: Maruti Udyog became the leader in the small car market since it was the first to recognize the need for small cars in India. Firm to identify threats and early warning signals: If an Indian firm finds that a foreign multinational company is entering the Indian market it should gives a warning signal and Indian firms can meet the threat by adopting, by improving the quality of the product, reducing cost of the production, engaging in aggressive advertising, and so on. Coping with rapid changes: All sizes and all types of industries are facing increasingly dynamic environment. In order to effectively cope with these significant changes, managers must understand and examine the environment and develop suitable courses of action. Improving performance: The enterprises that continuously monitor their environment and adopt suitable business practices are the ones which not only improve their present performance but also continue to succeed in the market for a longer period of time. THE ORGANISATIONAL EXTERNAL BUSINESS STRATEGY By using the PESTEL framework a manager can analyze the many different factors in a firms macro environment. However, it is important not to just list PESTEL factors since this does not in it tell managers very much. What managers need to do is to think about which factors are most likely to change and which will have the greatest impact on them i.e. each firm must identify the key factors in their own environment. Managers must decide on the relative importance of various factors and one way of doing this is to rank and score the likelihood of a change occurring and also rate the impact if it did The higher the likelihood of a change occurring and the greater the impact of any change the more beneficial this factor will be to the firms planning. External Strategies of different organization Economic factors :- Vodafone: The growth of Asian countries like India and china, have had massive effects on Vodafone. Vodafone can relocate production there to benefit from lower costs; these emerging markets are also providing enormous markets for them to aim their product at. With a population of over 1 billion, for example, the Chinese market is not one that anyone would want to ignore, at the same time Chinese producers should not be ignored either. Social factors :- McDonaldà ¢ÃƒÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ÃƒÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¾Ãƒâ€šÃ‚ ¢s: Important strategic decisions are a key factor to Mac Donaldà ¢ÃƒÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ÃƒÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¾Ãƒâ€šÃ‚ ¢s success with consideration for both internal and external factors. When considering the foreign market, companies need to consider there are risks. There must be local marketing to appeal to the local consumers and also to build relationships and trust (Bateman Scott, 2004). Therefore, the strategic planning for marketing has to be effective enough. McDonaldà ¢ÃƒÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ÃƒÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¾Ãƒâ€šÃ‚ ¢s caters its menu in other countries to the cultures of the regions. For example, in India, the non-vegetarian menu includes chicken and fish items only. Beef is not on the menu in India because are considered sacred. Political-legal factors:- American auto makers, the electric car and California: Electric cars For whatever reasons, several of the auto manufacturers in the USA began developing which they leased to satisfied customers. Then, California decided that it would be a good idea to mandate to American auto makers that if they expected to sell their cars in California they would have to invent some new technology reducing carbon dioxide. Presumably, California expected to see an increase of the electric cars being sold by auto makers. What happened is quite the opposite and the auto makers took a hard look at their electric car program, uncertain how to market a clean vehicle without admitting the piston engine vehicles are dirty, realizing that much of the profit from a piston engine vehicle comes with the replacement of the parts and not so with electric cars and finally, realizing that a State, not even the State of California can make them build technology they dont have, nor can any state even make them keep building the technology they do have, and so, the auto makers killed their own electric car program and this was the impact of a political-legal environment. Technological factors:- NOKIA: The starting models of Nokia had some technical problem with battery backup. People who were using those handsets often complain which had spoil the reputation of the Nokia completely. The sales and market price of Nokia fell down drastically. Then management took serious consideration to these problems, and modifies all the handset with latest technology. Nokia had been successful to regain the trust of its consumers and as a result it enjoys monopoly in market. Environmental factors:- Tesco: In 2003, there has been increased pressure on various companies and managers to acknowledge their responsibility to society, and act in a way which benefits society overall. The main societal issue threatening food retailers has been environmental issues, a key area for companies to act in a socially responsible way. Hence by recognizing this trend within the broad ethical stance. Tescos corporate social responsibility is concerned with the ways in which the organization exceeds the minimum obligations to stakeholders specified through regulation and corporate governance. Graiser and Scott (2004) states that in 2003 the government has intended to launch a new strategy for sustainable consumption and production to cut waste reduce consumption of resources and minimize environmental damage. The latest legislation has created a new tax on advertising highly processed and fatty foods. The so-called à ¢ÃƒÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ÃƒÆ'†¹Ãƒâ€¦Ã¢â‚¬Å"fat tax directly af fected the Tesco product ranges that have subsequently been adapted and affecting relationships with both suppliers and customers.